This non-technical course is aimed at entrepreneurs and others seeking to harness digital to promote their business or social enterprise, and traditional marketeers who wish to learn more about digital. We will cover how to formulate digital campaigns including planning websites, user-centred design, content strategy and analytics. Social media, email marketing and SEO will also be covered. You are welcome to bring your own laptop or tablet to sessions, but this is not essential.
This FREE four day course is designed to give you the knowledge and skills required by businesses to make a valuable contribution to their Digital Marketing activities.
This course will cover the following areas: Creating simple web pages – using specialised software to create innovative, professional looking websites Social Media – making the most of Facebook/Twitter/LinkedIn/Hootsuite in business Video and Imaging software – editing and creating attractive presentations Search Engine Optimisation – ways to market websites in order to achieve higher Google ratings Analysing websites/social media – Use of analytical software to gather data on websites/social media Email Marketing – how to create a targeted email marketing campaign Internet Safety – how to stay safe online, legislation and ways to keep information secure
To complete this course you should have previous experience of using computers and a good understanding of areas such as file management and internet browsing.
Understanding Enterprise 10th July 2017 09:30 – 16:00 St Helens Chamber
Thinking of Starting your own business?
Our Understanding Enterprise course is designed to teach you the skills required to start your own business.
You will achieve a SFEDI Level 1 Award in Understanding Enterprise. Throughout the course you will learn:
What skills and knowledge are required to run a business
The importance of business planning
How to market your business: Marketing and promotion- how to make this really work for your business
How to manage money in business: Budgeting, cash flow forecasting, profit and loss, tax implications
As part of this course we will also run specialist workshops in: Business IT, Marketing for success and Health & Safety.
Please arrange to speak to one of our guidance advisers for more information about any of the courses and to discuss your personal career plan.
Looking for a job in retail? Hospitality? Customer service?
This FREE course is perfect for anyone looking for a job in a customer facing role that wants to learn the skills and gain an accredited qualification to do it.
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